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Content Strategy for the Web book download
Content Strategy for the Web book download

Content Strategy for the Web. Kristina Halvorson

Content Strategy for the Web

ISBN: 0321620062,9780321620064 | 135 pages | 4 Mb

Download Content Strategy for the Web

Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

Farmville creator Zynga is to lay off 18pc of its workforce – approximately 520 people – as part of a dramatic restructure to transform the company from a web company into more of a social and multiplayer operation. Kristina Halvorson – Content Strategy for the Web. Shopping habits have changed over the last few years. It's All About the Text, Baby Text is everywhere. No longer do people like visiting a retail store and checking out the goods that they want to purchase. These are some of the things I explored in my presentation at Confab London 2013. If Steve Jobs was the unofficial face of technology, then Kristina Halvorson is the undisputed leader of content strategy. Melissa Rach, co-author of “Content Strategy for the Web, Second Edition,” explored the importance and value of interesting content — why you need it to capture people's attention and get them engaged. For the sake of future proofing and business agility, marketers should develop content strategy independent of any specific medium. It's too limiting to constrain content strategy to the domain of web communications only. Today, most of the content on the web is text. Kristina Halvorson's book quickly became the go-to source when it came out 2009. The second edition (2012) updates this with new case studies, examples and more. While the company's New York, LA and Dallas offices are to bear the brunt of the cuts, the company's CEO Mark Pincus said the impact of the layoffs will be felt across every group in the company. We search for it in articles, blog posts, product descriptions, reviews, and more. How do we future-proof our authors? What are the new rules of writing for the web?

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